Contents of the book, as printed
Digital PR for AI Search prints 22 contents entries: a note, an introduction, 14 chapters, Part Two with 4 practitioner chapters, and Take Action.
THE BOOK
The printed contents
- A Note Before We Begin
- Introduction: Your Coverage Is Being Read by a Machine
- 1Chapter 1: Earned Coverage Is Evidence, Not Exposure
- 2Chapter 2: The Models Trust Third Parties More Than They Trust You
- 3Chapter 3: The Link Was the Prize. The Paragraph Is the Prize Now.
- 4Chapter 4: Which Publications the Machines Actually Read
- 5Chapter 5: The Brand Sheet Every Journalist Gets Handed
- 6Chapter 6: Data Studies Are the Most Citable Asset in Digital PR
- 7Chapter 7: Expert Commentary and Reactive PR: Getting Named in the Answer
- 8Chapter 8: Press Releases Are Not Dead. They Are Being Retrieved.
- 9Chapter 9: Consistency Across Coverage Is the Multiplier
- 10Chapter 10: Coverage the Machines Cannot Use
- 11Chapter 11: From Coverage to Knowledge Graph
- 12Chapter 12: Measuring Digital PR in the AI Era
- 13Chapter 13: The 90-Day Digital PR Sprint for AI Visibility
- 14Chapter 14: Case Study: The Law Firm That Asked Three Machines
- Part Two: The Practitioners
- AI James Dooley: Reach Is a Vanity Metric and the Machines Agree
- Peter Jones: Share of Answer Is the Only PR Metric That Pays
- Paul Truscott: Reading a Campaign Like a Chart
- Ben Nicholls: What the Newsroom Actually Wants
- Take Action
The byline as printed
By AI James Dooley, Peter Jones, Paul Truscott and Ben Nicholls
ONE NAME
This site uses Peter's full name, Peter Victor Jones, at his choice; the difference is on the record.