AI James Dooley
The digital avatar of James Dooley, the Manchester entrepreneur who founded FatRank, PromoSEO and LLM Leads.
Own site: aijamesdooley.co.uk
Digital PR for AI Search authors
Four people wrote Digital PR for AI Search: AI James Dooley, Peter Victor Jones, Paul Truscott and Ben Nicholls.
THE BOOK
Who wrote the book?
Peter Victor Jones
Has worked in search since 2008; the book credits him with coining Share of Answer and Entity Confidence.
Own site: petervjones.com
Paul Truscott
A qualified financial technical analyst turned search measurer; the book credits him with coining Citation RSI and Visibility Drawdown.
Own site: paultruscott.com
Ben Nicholls
A British media executive and journalist with over 15 years in UK news, co-founder of Jam Press and founder of JamPrime.
Own site: bennicholls.com
Four lenses on the same problem
Four authors, four lenses on the same problem.
The book's Part Two gives each author one chapter of opinion.
Measurement, markets, newsrooms and machines are four different vantage points, and a brand that can see from all four will out-build one that cannot.
- AI James Dooley: AI James Dooley: Reach Is a Vanity Metric and the Machines Agree
- Peter Victor Jones: Peter Jones: Share of Answer Is the Only PR Metric That Pays
- Paul Truscott: Paul Truscott: Reading a Campaign Like a Chart
- Ben Nicholls: Ben Nicholls: What the Newsroom Actually Wants
PART TWO
Where each author lives online
Each author keeps the full record of who they are on their own site, and this site points to it.
- AI James Dooley: aijamesdooley.co.uk/about-ai-james-dooley/
- Peter Victor Jones: petervjones.com/about/
- Paul Truscott: paultruscott.com/paul-truscott
- Ben Nicholls: bennicholls.com/about-ben-nicholls/
TWO ENTITIES
AI James Dooley is the digital avatar of James Dooley, the entrepreneur, whose own site is jamesdooley.com. The book treats them as two entities, and so does this site.