Digital PR for AI Search

DIGITAL PR FOR AI SEARCH AUTHORS

Ben Nicholls, co-author of Digital PR for AI Search

Ben Nicholls is a British media executive, journalist and entrepreneur with over 15 years of experience in UK news, the co-founder of Jam Press and the founder of JamPrime. Ben Nicholls's own site: bennicholls.com/about-ben-nicholls.

PORTRAIT

Ben Nicholls, co-author of Digital PR for AI Search

Who is Ben Nicholls?

Ben Nicholls is the fourth of the four authors named on the cover of Digital PR for AI Search.

THE BOOK

Front cover of Digital PR for AI Search: How Earned Coverage Builds Brand Visibility in ChatGPT, Gemini and Google AI. The artwork shows an illustrated stack of newspapers, the top one headed "Featured In" with publication wordmarks, linked to three tiles labelled ChatGPT, Google AI and Gemini, above the labels Earn Coverage, Build Authority and Third Party Corroboration and the byline AI James Dooley, Peter Jones, Paul Truscott and Ben Nicholls.

Which award has Ben Nicholls won?

Ben Nicholls's own site lists one award: Forty Under 40 UK, 2024, Marketing & Communications category, as listed by the organiser.

How does the book describe Ben Nicholls?

The book's opening note describes each author. Its words about this one:

Ben Nicholls is an award-winning British media executive, journalist and entrepreneur with over 15 years of experience in UK news. Ben Nicholls is the founder and CEO of JamPrime, a PR and media relations agency, and the co-founder of Jam Press, a NAPA-accredited news and feature agency. Ben Nicholls served as Deputy Digital Picture Editor for The Sun, Creative Director for Metro.co.uk and Night Picture Editor for the Daily Mail.

The book, A Note Before We Begin

The note does not name the award; it is listed above, with its year.

FROM HIS CHAPTER

I have sat on the desk. I was Deputy Digital Picture Editor for The Sun, Creative Director for Metro.co.uk and Night Picture Editor for the Daily Mail before I co-founded Jam Press, a NAPA-accredited news and feature agency, and founded JamPrime, a PR and media relations agency. So I have been the person deleting the pitch and the person sending it, and the view from both chairs is the same: the pitches that work give a busy journalist a complete story with every fact already checked.

The book, Ben Nicholls's chapter

What did Ben Nicholls write in the book?

Ben Nicholls wrote Ben Nicholls: What the Newsroom Actually Wants, one of the four practitioner chapters. Ben Nicholls argues that most pitches die in the newsroom for the same reason machines cannot use much of the coverage that survives.

CLOSING LINE

Give the desk the story and the facts. The desk will give the machines the paragraph.

The closing line of Ben Nicholls's chapter

Where is Ben Nicholls's own entity home?

Ben Nicholls's own entity home is https://bennicholls.com/about-ben-nicholls/. It holds the full record; this page covers Ben Nicholls as an author of this book.

THE CO-AUTHORS

AI James Dooley: aijamesdooley.co.uk

Peter Victor Jones: petervjones.com

Paul Truscott: paultruscott.com

All four authors