Paul Truscott, co-author of Digital PR for AI Search

Paul Truscott is a qualified financial technical analyst turned search measurer, and the book credits him with coining Citation RSI, Entity Support and Resistance and Visibility Drawdown. Paul Truscott's own site: paultruscott.com/paul-truscott.

Amazon link to supply Where to buy

Who is Paul Truscott?

Paul Truscott is the third of the four authors named on the cover of Digital PR for AI Search.

His own site uses his full name, Paul David Truscott.

Which awards has Paul Truscott won?

Paul Truscott's own site lists 2 awards, each shown here with its year and awarding body:

Bronwen Wood Memorial Prize, 2011, Society of Technical Analysts (STA)
Excellence in Digital Leadership Award, for Innovation in Generative Engine Optimization, year not stated, Global Biz Awards

How does the book describe Paul Truscott?

The book's opening note describes each author. Its words about this one:

Paul Truscott is an award-winning qualified financial technical analyst turned search measurer. Paul Truscott coined Citation RSI, Entity Support and Resistance, Visibility Bollinger Bands and Visibility Drawdown, and has generated more than 150,000 leads for US home service businesses over six years.

The book, A Note Before We Begin

The note does not name the awards; they are listed above, with their year.

What did Paul Truscott write in the book?

Paul Truscott wrote Paul Truscott: Reading a Campaign Like a Chart, one of the four practitioner chapters. Paul Truscott treats a digital PR campaign as a position taken in a market, to be read from the price action.

The author note also names Visibility Bollinger Bands, defined on his own lexicon.

Where is Paul Truscott's own entity home?

Paul Truscott's own entity home is https://paultruscott.com/paul-truscott. It holds the full record; this page covers Paul Truscott as an author of this book.