Chapter 6: Data Studies Are the Most Citable Asset in Digital PR
Original data is the asset journalists quote most readily and machines lift most cleanly, which makes a well-designed data study the highest-leverage campaign in digital PR for AI search.
So Chapter 6 opens.
THE BOOK
What does this chapter argue?
Each publication that repeats the finding with the same figures and attribution adds a vote for the brand as its source. The method must be published. A study travels when its finding fits one sentence with a number in it, its method is honest and published, the brand is named as source in the first sentence, and the study page carries the full dataset, method and date.
Ranked tables, regional breakdowns and year-on-year repeats give a study more angles and a second life. Run every quarter, studies can make a brand the source machines reach for first on its subject within two years, and the chapter lists the common ways to waste one.
SOURCE
Summarised from the text of Chapter 6. Every sentence on this page traces to the chapter's own lines; the facts behind the site are on the record.
How does the chapter open and close?
It opens with the line quoted at the top of this page, and runs to three printed subheadings before it closes.
CLOSING LINE
A journalist quotes a number once. A machine quotes it every time someone asks. Give them both a number worth quoting.
What are the chapter's sections?
The chapter has three printed subheadings, in this order:
- Designing a study the machines can extract
- What the machines do with it
- Common ways to waste a study
Which terms and people does the chapter name?
The chapter uses none of the glossary terms.
PEOPLE NAMED
The chapter names no person, company or AI system.
Where does it sit in the book?
ALL CHAPTERS